Hema

| Martina Pardo | Archive

Last time I went back home for Christmas, I spent some time in the Stansted airport where I discovered a cool shop that I'm happy to show you. I'm talking about Hema, a retail organization with many stores in Europe and an online shop. It only has its own-brand products which look lovely: pastel colours and minimal style, a perfect mix. The fresh atmosphere stopped me on my way into the airport and I suddenly felt the necessity to buy at least a notebook and a pen (don't ask me why, but I always feel that I need to use five different notebooks at the same time; plus other ten to be kept new at home, just in case... I'm insane!). By the way, I am really using it.

They sell about everything: stationery, home fittings, decorations, apparel, food (lots of super sweet stuff and biscuits), gardening, and much more. They have a strong brand identity and, last but not least, they pride themselves on being socially responsible and sustainable; which is never bad.

If you want to have a look at their website just click here!

Or, for a quick look, I put together for you a selection of objects that I like more. What do you think?

  1.  vase 10 cm, grey - £4  
  2. vase 10.5 cm, green - £3  
  3. 3-pack notebooks A5 - £3  
  4. 6-pack mini cups - £1  
  5. cappuccino mugs, red - £2  
  6. cushion cover 50x50 cm, black - £5  
  7. beach towel 180x100 cm - £13  
  8. egg candle in box, white - £3  
  9. 3-pack cube, coral - £17

Martina Pardo

Written by: Martina Pardo

I am Martina, an Italian designer based in London. I spend most of my time designing interiors or writing about it. I also love travelling. You may find me walking around the East End of London, drinking coffee and stopping at every single bookshop I bump into.

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