INTERIOR DESIGN PROJECT FOR LIV STUDENT
A Designer at Heart is in charge of the definition of the Interior Brand Identity and Brand Standard Manual
The initial phase has been challenging as we worked on an "ideal" building. So, not having real-life limitations, meant that the possibilities were endless. Through various brainstorming sessions working as a team with the clients and focusing on the brand's communication, we identified the ideal palette. Neutral, sleek colours for the bedrooms and a similar theme has been maintained for the communal areas adding some old-school establishment colours like navy blue and British racing green as accents. We also specified a list of sustainable materials that the brand intends to use in all their future schemes, along with indications on how to vary them according to the different countries. We produced a brand standard manual with a mix of inspirational images, specs, textures, CGIs and technical drawings. And finally, the RDS (= Room Data Sheets) for each room, communal, and bedroom.
A Designer at Heart developed the Ideal Interior Design for the Liv Brand for either refurbishments or newly built developments. The space imagined is a complex including 400 bedrooms and 600 sqm of amenity spaces, communal areas, and outdoors such as the courtyard displayed. For the general scope, the communal areas include reception, back of house, communal toilets, communal lounge, server/co-working lounge, meeting rooms, gym, cinema room, PDR, laundry, plus three different kinds of bedrooms and the LKD (communal kitchen). The brief was to create a strong visual identity for the brand, that reflected its already defined values and gave it visual consistency. Overall, the students are seen as adults approaching their professional life, so the space had to look more edgy, modern, and well-thought-out through interiors with a timeless design.
