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Written by: Martina Pardo

I am Martina, an Italian designer based in London. I spend most of my time designing interiors or writing about it. I also love travelling. You may find me walking around Crouch Hill, drinking coffee and stopping at every single bookshop I bump into.

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Designing for the Needs You Can’t Predict: Reflections from the Property Week Awards and the Future of PBSA Innovation

17 December 2025 | Martina Pardo | Serviced Accommodations

This article was originally published in Property Week’s Student Accommodation supplement, December 2025. Innovation is one of those sector words that can mean everything or nothing, depending on ho…

The Evolution of PBSA interior design - Part 3

06 November 2025 | A Designer at Heart Team | Serviced Accommodations

Flexible, user focused spaces, sustainability, welness, smart tech, brand and aestetich longevity, alongside a focus on creating spaces that forest a sense of community and inclusivity, are the heart…

Seven Years of A Designer at Heart: What We've Learned

29 September 2025 | Martina Pardo | News & Lifestyle

This month we celebrate seven years since registering A Designer at Heart as a limited company. If someone had told me in 2018 where this would take me, I would have found it hard to believe. Back th…

The evolution of PBSA interiors - Part 2

08 August 2025 | A Designer at Heart Team | Serviced Accommodations

PBSA interiors have matured from basic, colourful corridors to well-thought-out, hospitality-inspired environments. Today’s student-focused spaces balance privacy, community, wellness, and brand iden…

The Evolution of PBSA interior design - Part 1

16 July 2025 | A Designer at Heart Team | Serviced Accommodations

Over the next few months we’ll be diving into the fascinating history of PBSA interior design and exploring key design principles shaping the next generation of interiors. PBSA interior design has t…